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Illustration Pieces - Early 2012
Digital illustration pieces completed in the first half of 2012. These pieces are personal pieces and are not currently in use by any clients. Copies of this are expected to be available for purchase later in the year.
2012
Digital Art, Illustration, Print Design
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Reviving the Hornet Campaign
REVIVE THE HORNET: This is a rebranding campaign for the USS Hornet Museum. The challenge of this project was to outline a strategy to increase museum admissions 10% over a twelve month period as well as design concepts for a new branding image and market position to help accomplish this goal. This presentation, designed to be viewed both on screen and in print, outlines this strategy, contains concepts of rebranding material, and a fundraising outline to cover the costs of this massive endeavor.
For this project I was hired as both a graphic designer and a marketing consultant, collaborating directly with company directors and management.
2012
Branding, Graphic Design, Photojournalism
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World War I Recruitment PIece
A digital illustration piece inspired by early 20th century German graphic design. The copy translates to "Enlist with the Kaiserliche Marine (Kaisers Navy."
2012
Digital Art, Illustration
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Logos, Marks, and Icons
Here are logos, letter marks, and icons designs from 2011-2012.
2012
Branding, Graphic Design, Typography
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Triumphs In Technology: The Pennsy T1
The first in my new poster series, TRIUMPHS IN TECHNOLOGY, I bring to you one of the world's fastest production steam locomotives - the Pennsylvania T1 duplex engine. This piece was designed in a style inspired by A. Cassandre and his amazing works of the deco art style.
More in this series to come, keep checking in for additional pieces in the series.
2011
Print Design, Graphic Design, Illustration
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GreenSpot Identity System
Go green! Go healthy! GreenSpot is a San Francisco start-up seeking to bring health conscious consumers to restaurants who share their interests in healthy eating. On their computer, on their iPhone, on their iPad, and in travel guides, GreenSpot was set on helping consumers find healthy eating on the go and wherever their adventures took them.
Presented here is the brand material selected by GreenSpot including an icon and letter mark, business card, letterhead, and other concepts.
THE LOGO/LETTERMARK: The tack was inspired by round push-pins commonly associated by Google Maps or even traditional printed maps covered in tacks and string. The color for the tack, however, is green, further emphasizing the green nature of what business the tack is marking. To take this a step further, a leave is springing up from the base of the tack - further symbolizing health, vitality, and growth.
The color pallet for the brand was green, grey, and orange. These colors give the brand a feeling of being clean, healthy, and energetic: keywords commonly associated with the healthy eat of organic and free-range food products.
2011
Branding, Graphic Design
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XChange Design Lecture Series Campaign
While attending the Art Institute of California: Sacramento, I was given the challenge by faculty to develop an icon, style, and the first poster for a series of on-going lectures to be hosted by the college. This series was developed as part of an effort to bring business professionals and students together: giving the aspiring designers a glimpse of what awaits them in their respective fields.
THE ICON/LOGO: Designed to appear as a text bubble enveloping the logotype, this is immediately giving the sense that this series is about dialogue and communication. The lines collapsing into the "X" represent the merging of thoughts and ideas between the guest lecturer and the students attending.
2011
Print Design, Advertising, Graphic Design
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Cooper Black pop art poster
Cooper black typographic exploration piece.
2011
Typography, Print Design, Graphic Design
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AIGA SF Enrichment Scholarship Poster
A project exploring the fundamentals of hierarchy, flow, and composition using type.
2011
Print Design, Typography
